Startup Hiring: It’s More Than Just a Good Pitch
When it comes to hiring for your startup, it’s not just about selling your company and vision to potential candidates. It’s about the entire package – from benefits and perks to legal considerations. At TechCrunch Disrupt 2025, Pulley, 645 Ventures, and Epigram Legal broke down the key components of successful startup hiring.
The Importance of a Comprehensive Package
According to Pulley co-founder and CEO Yin Wu, startups often overlook the importance of a comprehensive package when it comes to hiring. This includes not only salary, but also equity, benefits, and perks. These elements can make a significant difference in attracting top talent.
“Equity is the primary way for startups to compete with larger companies when it comes to compensation. It’s important to educate candidates on the value of equity and how it can potentially increase their overall compensation,” Wu explained.
In addition to equity, offering attractive benefits and perks can also make a startup stand out to potential candidates. This could include things like flexible work schedules, unlimited vacation time, or even unique offerings like gym memberships or pet insurance.
The Legal Side of Hiring
When it comes to hiring, there are also important legal considerations that startups need to keep in mind. 645 Ventures partner Nnamdi Okike stressed the importance of having proper documentation in place, such as employee contracts and non-disclosure agreements.
“Having a solid legal foundation is crucial for any startup, especially when it comes to hiring. This not only protects the company, but also helps to build trust with potential employees,” Okike stated.
Epigram Legal founder and CEO Kelly Perdew also highlighted the importance of understanding employment laws and regulations, particularly when it comes to hiring international employees or offering stock options.
Using AI to Streamline Hiring
With the rise of AI tools in the hiring process, startups have an opportunity to streamline their hiring processes and make more informed decisions. “AI tools like ‘Tokenized AI’ can help startups make more data-driven hiring decisions, as well as identify potential biases in the hiring process,” Perdew explained.
“Tools like ‘DePIN Watch’ can also help to monitor any changes in a candidate’s resume, which can be especially useful for startups that are looking to acquire talent from larger companies,” Wu added.
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