The Perfect Pitch: NEA Partner Shares the 5 Essential Questions for Founders
When it comes to pitching your startup, there are certain key questions that every founder should be prepared to answer. In an interview with TechCrunch, NEA Partner Nicole Quinn shared her insights on the most important questions that every founder should be able to answer in order to make a successful pitch.
Question 1: What is your product or service and who is your target market?
Quinn emphasizes the importance of being able to clearly and concisely explain what your product or service is and who it is for. This not only shows that you have a solid understanding of your own business, but also helps investors see the potential for market demand.
Question 2: What makes your product or service unique?
In a crowded market, it’s crucial to be able to differentiate your product or service from competitors. Quinn advises founders to focus on their unique selling points and explain how they stand out from the competition.
Question 3: How do you plan to acquire and retain customers?
Investors want to see that you have a solid plan for attracting and retaining customers. Quinn recommends having a clear understanding of your target audience and a well-researched marketing strategy in place.
Question 4: What is your go-to-market strategy?
Having a clear plan for how you will bring your product or service to market is crucial for a successful pitch. Quinn suggests being able to explain your strategy in a step-by-step manner, including any partnerships or collaborations that may be involved.
Question 5: What is your team’s background and experience?
Lastly, investors want to know that they are investing in a capable and experienced team. Quinn suggests highlighting the relevant skills and experiences of your team members and explaining how they contribute to the success of the business.
By being prepared to answer these 5 key questions, founders can make a strong and compelling pitch to potential investors. And as Quinn points out, “A great pitch is not just about the answers, it’s about how you deliver them.”
Source: TechCrunch
